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Today I am brainstorming. I am going out and looking for ideas and inspiration instead of passively waiting for ideas to come to me.
Sometimes I get stifled by creativity. Pressure and deadlines can cause more stress and lead to anxiety and ultimately affect my performance.
I like the unique aspect of blogging that allows you to brainstorm as you go about living your life, don’t you? Well, blue sky thinking is kind of similar.
So what is blue-sky thinking?
Have you ever felt like creativity comes to you in flashes of inspiration? The truth is creativity is a process just like any other thing. We can break down the process when we understand our mindset.
What affects your creativity?
In one word, although I’ll imagine that you don’t want to hear it, it’s being self-conscious. It’s unnerving producing something and sending it out into the world for others to see.
We’ve all had this at some point in our lives, for example posting something on Facebook and nobody responds to it, you can feel self-conscious then. Well, creativity is the same.
When we produce things for others to see we realise it can affect others and how people perceive us. We begin to evaluate the practical and social values of what we have produced.
So if we get ‘stuck‘ it’s not that we don’t have the ideas, it’s that we shut them down before they have had a chance to develop and grow.
Creating content and evaluating what we have produced are both important stages of development. Every thought is valuable creatively, how you produce that idea and give it value is how we decide what to post.
Blue sky thinking is the idea that anything is possible. Imagine there are no limits and imagine the possibilities of where that can take you. The sky is literally the limit.
So next time you’re ‘stuck’ on what to write about take some time to free up your mindset and brainstorm.
Anything goes. Begin to ask yourself silly questions about what you have written. Such as ‘if this concept was a mythical beast what would it be?’ The aim is to make unexpected connections in what your thinking.
The hope is to transform stale ideas into new visions and ultimately for you to produce brand new content.
Your creativity is your vision. This should be allowed to flourish and grow into something beautiful.
The evaluation of how you present that idea to the world is the second process and should be kept separate from your creativity.
Blue sky thinking is a process we can use to trigger our mind into creating again when we feel like we’re ‘stuck.’
How to keep creating blog posts when you’re stuck
Have you been blogging for six months? Did you hit a wall? I know I did. It can be tough to suddenly run out of inspiration. But plenty of bloggers have pushed beyond this and have been writing content for years, so how exactly do they do it?
First of all, if you have a niche, which I hope you do and you have written several good articles on what you’re niche is about, I want you to make sure you’re niche isn’t too refined.
Having a niche will help you establish your brand, as in your blog, but if you’ve made it too specific you may be setting yourself up for a big fail.
If you feel like this is something you’ve done, is there a way to expand what you’ve started writing about? For example, a blog about ice cream flavours could become about sweet treats.
Secondly, is your niche refined enough? Perhaps you’ve picked such a broad topic it’s difficult to pinpoint one topic exactly. This is less likely, but make sure you’re not overwhelmed.
A great way to think of new topics to write about when you’re stuck is to actually key research your topic, which as a blogger you should be doing already but in all honesty, when I started blogging I didn’t understand how to do this at all.
I heard the term being passed around but how to do it was another hurdle entirely. This made a huge difference to my blogging technique. It’s also a great way to think of inspiration for new topics to write on.
There are plenty of free keyword research tools available online. When you realise how important it is, however, and you’re ready to get serious I like Semrush.
I hope this has inspired you if you’re feeling stuck with what to write next. Let your mind be free to create again.
Also if you haven’t gone viral yet just remember that the more content you have the more chance you have of going viral. I can’t tell you how to write that cornerstone article, but I can tell you to use keyword research to brainstorm blog post ideas.
It takes google 8 months to rank your site, that’s eight months for every single blog post that you’ve written so that phrase ‘Rome wasn’t built in a day’ springs to mind.
If you really can’t think of new content, take a break and enjoy those blue skies. I wish you the best of luck on your blogging journey. Get blue-sky thinking while you’re out there and find that spark of inspiration you need to get going again.