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Yesterday I decided to do some training on social media. Out of all the platforms Facebook has been the last one I’ve started to build up (I started this blog Sep 2020).
I’m not sure why, I’ve been a Facebook user for years but there was just something about starting a business page… It made seem having my own business real somehow.
Plus, I’m a perfectionist so I wanted it to be perfect before I showed anyone what I’d been working on.
It’s so true what they say, perfectionism does hold you back sometimes. I could have been three months ahead of where I am now if I’d started it then, also I could have used the feedback from my friends and family to improve. Lesson learnt…
Anyway, I tried posting my photography and blog posts on my personal account, but I realised that this did two things.
Firstly, it confused people I knew because they didn’t understand the vision behind what I was trying to do and secondly it annoyed people. I gave them discounts for brands and technically I was suddenly selling to people I had know all my life or had worked with at some point.
So eventually, I decided to start up a business page and separate the two, reluctantly.
Although now I wish I’d done that to begin with… and out of all the social media platforms I’ve found Facebook the toughest platform to grow on.
But the good thing about it was, was that it got me looking into algorithm. It seems I’m not the only one who’s had this issue with Pinterest, since they rolled in some changes.
I found a training course on Facebook, so yesterday I sat down and thought okay, I’m gonna crack this Facebook thing. I was really inspired and surprised by what I learnt.
I’m also really glad that I took the course, because a lot of what I had learnt in November 2020 is no longer relevant. A lot of what I was doing was actually going to hurt my chance to grow, ouch!
Did you know that 80% of people will look to see if you have a Facebook page first and then look at Instagram to see if you’re a reputable brand?
This is why it’s so important to make sure you’re doing all you can to grow and manage your accounts.
So here’s what I learned about the big changes that have started to happen this year on Facebook (and Instagram)… they’re owned by the same people incase you didn’t know.
What not to do on Facebook 2020…
- Don’t tell your audience what to do
Call to actions are now a no- no. It’s to improve the users experience and make it more enjoyable. This means if you ask someone to like your post or read your blog, Facebook ain’t going to like it.
This is something I’ve been doing on Instagram recently, but I’m going to stop right now. Facebook have released the guide lines for the new algorithm and you’re going to be penalised for doing this.
The have bots to monitor activity and posts that encourage the audience to engage are going to be shown to less people.
Even if you only do it a few times. Facebook doesn’t like it and will become more selective about who it shows your content to.
2. Don’t boost your posts and waste money, use targeted advertising
Instead of boosting your post, which just tends to show your post to people who are online at the time, use targeted advertising.
This way has better results of converting people into followers and therefore more likely to read your blog, buy your product etc…
3. Don’t post your blog posts online
Yep this ones a biggie, especially if you’re a blogger, but it turns out the new changes are going to effect you if you do this.
Facebook and Instagram now want their users to stay on their platforms. So if you start directing users off their site they’re going to start showing your content to less followers.
TIP: The training I listened to suggested using a funnel to ask users for their emails with targeted advertising.
Once you have an email list, advertise blog post via email… still, a huge change in the platform, especially for bloggers.
4. Be consistent
This is the same as Instagram really, pick a schedule and stick to it. Facebook favours consistency now. Post the same time every day, or twice a week or three times a day.,,
Whatever your schedule is, stick to it. My goal this week was to set a reminder on my phone to remind me to post on Facebook three times a week…
Also respond to every message within 24 hours, Facebook wants to see you are fast to respond to users and using the platform. Make sure you comment on every comment and do it quickly.
5. Use organic content
Don’t recycle old posts, don’t redo old posts, don’t copy images from the internet that loads of people have shared. Facebook wants organic content.
Also, the training recommended using advertising to push your posts to the top of people’s feeds because your content is now only shown to 1.6 % of your audience. ( A sneaky way to get you to pay for advertising I feel)
I thought I’d share what I’ve learnt because it sounds like the new algorithm is going to have a big impact on bloggers and small business.
If you have any tips on how to build your Facebook following, please leave in the comments below. They would be most appreciated. Also don’t forget to follow me on Facebook and help a girl out…
Thank you so much,