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Guest Post by the amazing Boomer Biz
Are you retired? Have you started a business or side hustle? Here are 5 Marketing Tips for Senior Small Business owners.
Have you decided to start a small business during retirement? Many seniors become entrepreneurs after leaving the workforce, simply because they still have interests and goals they want to pursue!
But if you want to run a successful business, you’ll need to learn about marketing. Working with a photographer like Starting Today can help you develop materials, and you can also apply these tips to devise your overall marketing strategy.
Foster Business Partnerships
Partnering with non-competitors is a mutually beneficial strategy for you and your business partner. You can cross-promote each other’s products to gain access to new audiences! To find the right business partner, you need to understand the purchasing behaviour of your most profitable customers. This will enable you to design your promotional strategy.
If you’ve lived in the same community for years, you may have the opportunity to partner with entrepreneurs who you’ve known for quite some time. They can make helpful recommendations, and you can also form partnerships that will allow you to learn directly from younger entrepreneurs.
Give Out Freebies
Want to keep customers coming back to your business? You can give out freebies as an incentive! If you’re wondering how to give out freebies in a way that draws your customers back to patronize you again, Ark Advance recommends hosting a giveaway.
You can invite people to enter a giveaway for a free product, and as they enter, you’ll receive their email addresses and other contact information. This will help you target your marketing efforts towards likely customers in the future. You could also highlight the winner on your website or in your store!
Utilize Social Media
Promoting your business on social media is completely free, which is why it’s such a great strategy for small business owners! This key marketing method will allow you to reach lots of new widely used platforms such as Instagram, Twitter, and Facebook.
If you’re unsure of how to use these platforms, you can always reach out to other local business owners or marketing experts who might have some useful insights for you. Social media marketing can be quite fun – it’s an excuse to get creative with writing, photography, and video while learning more about your audience!
Join Your Local Chamber of Commerce
What if you haven’t been able to connect with other entrepreneurs in your area, but you want to get plugged into your local business community? Consider becoming a member of your city’s chamber of commerce!
EMS Corporate states that joining your chamber of commerce means that you’ll have access to everything from networking events to professional development workshops. Furthermore, on some occasions, you may be able to promote your business through the chamber’s marketing channels!
Attend Industry Events
If you want to build your credibility and network within your industry, keep an eye out for events that you might want to attend. For instance, you could attend conferences hosting prominent speakers in your industry so that you can learn from them. And if you sell physical products, you could participate as a vendor at trade shows, craft fairs, or local festivals.
Not only will you get to meet new people, but you’ll also be able to make a personal connection with everyone who stops by your booth, even if they don’t buy one of their products.
When you launched your business, you might not have spent too much time thinking about your marketing strategy. But if you want your company to keep growing, you’ll need to focus on effective marketing techniques. With these simple tips, marketing your business couldn’t be easier!
Do you need a photographer for your business? Check out the work of Starting Today! Reach out through the contact form on our website today to get started.
Photo via Pexels
Written by Carla from Boomer Biz