The Art of Blogging, can anyone do it?

I read somewhere that Blogging isn’t an art form and that it requires many inputs that are stifling creatively. It is a balancing act of marketing, administration and web coding. And while I’ve touched on this subject before in my post blogging isn’t a real Job. I really disagree with this statement.

It’s true what they say that anyone can start a blog. It’s also a profitable side hustle for 2022, so if you’re thinking about starting a blog, I’d recommend it for sure!

However, to blog is kind of an art form in my opinion- and that is exactly what blogging is. Rather than basing it all on facts like journalism (I had to resist using the phrase ‘fake news,’ can you even say that without doing the hand gestures?) Anyway, journalism is a report of events. So although blogs write articles, they differ hugely from this.

They focus on and are written from the standpoint of the author. It takes time to build your writing style and find your voice as a writer. One of the best things about blogging is that it makes you practice writing every day, depending on how dedicated you are, of course.

I have been a writer for as long as I can remember, it’s just something that I am really passionate about. To read more on my journey with writing, I have a post called the rise and fall of success, and why you should keep trying.

Blogging differs from fiction and non-fiction vastly, however. So I thought I’d do a post today on what is blogging and why is it an art form?

What makes Blogging unique?

So unlike journalistic articles, blogging is the art of connecting to readers. It requires practice and dedication to find your tone of voice. It’s also less wordy than journalism. Blogging should be a concise and punchy way to get your audience’s attention.

Unlike fiction and non-fiction writing, blogging is fresh and up to date, don’t be afraid to use humour, slang words or even swear. Hell, why not.

Having said that there are some great blogs that focus on short stories such as the nin chronicles for example. So if your blog is one about fictional writing, you could still keep writing in this style in the stories you publish.

The great thing about blogging is that it’s a creative platform to publish your content. It should be an extension of who you are and give the reader bags of personality.

I’m a Copywriter sure, but I’m also a photographer and a poet, so there really is huge room for manoeuvre when you’re creating your own blog style and content.

However, if you’re moving into promotional territory and marketing, standard writing styles are generally far too descriptive and detailed. If your goal is to start earning you need to throw away the textbook and start again.

Marketing Styles in Blogging

Affiliate marketing seems to be one of those places where everyone starts, and also on the surface it seems easy, it really is not. It takes patience and an ability to relate to your audience.

Affiliate marketing is selling products on a companies behalf in exchange for a small commission.

Other than figuring out how to add affiliate links in an effective way that seems natural and fits in with your content it is also only the tip of the iceberg.

On average it takes readers to consume 11.5 pieces of content from you, adverts etc before they will purchase a product. That means if you’re working with a brand new company that nobody has really heard of it’s going to be way harder to make sales. Something to bear in mind.

Anyway, next is Copywriting– which is the act of writing promotional articles for companies, and again, while this sounds easy, it’s not.

After spending my morning researching this article and pouring over blog content it kind of came to me that sometimes you either have it, or you don’t. Blogging is just kind of an art form. You can improve over time, for sure, but sometimes if something isn’t working for you, you might need to change your technique.

If you’ve tried affiliate marketing and it’s not working for you, next I would go for copywriting. You might suck at one and excel at the other, who knows? It’s worth a try.

Similarly, I’ve noticed blogs with amazing images, graphics, banners- something admittedly I am missing, but just bland content containing lists of affirmations or links to food recipes. I mean they lack the blog part of the blog.

There is nothing personal in there that connects with their readers or gives you a clue about their personality. However, they still excel because they have amazing websites that share on multiple social media platforms and have eye-catching graphics.

-If this sounds like you, I would suggest selling banner designs (to people like me) or even web design- there is a lot of money to be made in those areas.

I think it’s really important to understand though that most successful blogs start to monitize around the 8-month mark. This gives you time to find your writing style, your niche and build up trust with your audience.

Get the Apprentice to do it and start a blog to help your business

Okay, this title is a little harsh, the apprentice might be a good writer but seriously not anyone can just start blogging. There is a lot that goes into it and if you’ve got an online business or a website for your business it might be tempting to just throw a blog on there and go for it.

In reality, there’s a lot of stuff that could go wrong with this. You can get into a lot of trouble for sharing links that aren’t set to sponsored if they are for example. Also, if you thought SEO was easy, think again. There is a phenomenal amount of work that goes into writing successful blog posts.

Sometimes the title takes longer than the post, It’s worth it though if it gets your website stats booming.

My point is while the art of blogging may seem simple, it’s not. It would be worth hiring someone that has at least a basic understanding of blogging and SEO knowledge if you want to make your website blog successful.

Passion Projects can Still Make Money

I’m going, to be honest here, maybe painfully so, terrible blogs can still make money. What do I mean by terrible? Well, littered with ads, disproportionate fonts and grainy images. How do they do it? Really high stats, that’s how.

My point is, if your content is informative, entertaining or relevant, it doesn’t matter what your site looks like as long as your stats are high, you can be profitable.

If you’re just starting out try not to focus on the site presentation or DA score too much. The content you are writing is way more important.

You’d be better off focusing on your writing style and content- whatever it may be, remember that originality really stands out in the blogging world.

It’s a highly competitive industry so try to avoid copying your favourite blog. Instead, focus on your passion project, figure out what your best skill is and capitalize on that instead (the rest will come later).

Thanks for reading, If you’d like me to write some content for you my price list is as follows.


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